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Counting the Costs: How Much Does Commercial Video Production Really Cost?

Updated: Apr 21, 2023

(5 to 7 minutes read)

Video Production studio setup

Creating a commercial video is an effective way to market your business or product. However, it can also be an expensive endeavor. In this blog post, we'll discuss the average prices to have a commercial video produced and edited, and why it's essential to consider using micro production companies to save costs.


The cost of producing a commercial video can vary depending on the complexity of the project, the equipment used, and the experience of the production team. On average, a professional commercial video can cost anywhere between $1,000 to $10,000. This cost includes pre-production planning, filming, post-production editing, and final delivery of the video.


When it comes to editing, it's important to remember that it can take a significant amount of time to perfect the final product. The editing process can cost anywhere between $50 to $250 per hour, and it can take between 8 to 20 hours to complete a single video.

The cost of producing and editing a commercial video can quickly add up, especially for small businesses or startups. However, choosing a micro production company can help to reduce these costs significantly.


Here are some of the most common types of video productions and their average costs:

  1. Explainer videos: Explainer videos are short, animated videos that explain a product or service. These videos typically range from 30 seconds to 2 minutes in length and can cost anywhere between $1,500 to $10,000.

  2. Corporate videos: Corporate videos are typically used for internal communications, recruitment, and marketing purposes. These videos can range from 2 to 5 minutes in length and can cost anywhere between $5,000 to $50,000.

  3. Product videos: Product videos are used to showcase a product or service and highlight its features and benefits. These videos typically range from 1 to 3 minutes in length and can cost anywhere between $2,000 to $20,000.

  4. Testimonial videos: Testimonial videos feature satisfied customers or clients talking about their positive experience with your product or service. These videos typically range from 1 to 2 minutes in length and can cost anywhere between $1,500 to $10,000.

  5. Event videos: Event videos are used to capture and showcase live events, such as conferences, trade shows, and product launches. These videos can range from 1 to 10 minutes in length and can cost anywhere between $2,500 to $25,000.

  6. Social media videos: Social media videos are short, eye-catching videos that are designed to be shared on social media platforms such as Instagram, Facebook, and Twitter. These videos can range from 15 seconds to 1 minute in length and can cost anywhere between $500 to $5,000.

It's important to note that these are just average costs, and the actual price can vary depending on the complexity of the project, the equipment used, and the experience of the production team. Additionally, some production companies may offer packaged deals or discounts for multiple videos or ongoing projects.


Overall, the cost of producing a commercial video can be significant, but it's important to consider the potential return on investment. A high-quality video can help to increase brand awareness, drive sales, and improve customer engagement. When choosing a video production company, it's essential to consider the quality of their work, their experience, and their pricing options to ensure you're getting the best value for your money.


Micro production companies are smaller, specialized production teams that focus on providing high-quality video services at a lower cost. By working with a micro production company, you can save money on overhead costs and have a more personalized experience. Micro production companies often offer competitive pricing that can be tailored to your budget.


Furthermore, micro production companies are often more flexible and can accommodate your needs, whether you're looking to produce a high-quality video on a tight budget or a more complex project. They can work with you to determine the best approach to achieve your desired results while staying within your budget.


In conclusion, commercial video production can be an expensive investment for businesses, but it's an effective marketing tool that can drive sales and increase brand awareness. Choosing a micro production company can help to reduce costs while still providing high-quality video services. Don't let the cost of commercial video production scare you away from investing in this essential marketing tool. Choose a micro production company to help you achieve your goals without breaking the bank.

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